Marketing Research- Competitor Analysis

TV shows that are on at the same time have to compete with each other to get views, competitor analysis is when shows like Eastenders and Coronation Street that are on at the same time compete to get viewing figures and we can see which one gets more views by looking on BARB, this will tell us what show is watched mostly in a household. TV shows have to be made entertaining and on after 9 o'clock pm if they want views because people are more likely to view them at the times when children go to bed and if they are entertaining and well made they are more likely to get more views.