In every TV show and documentary there are different classifications which include age and gender. My documentary is aimed at both males and females because its an interesting topic which appeals to both genders. The age range my documentary will be aimed at is people over 16, I have chosen this age because people under this age may be frightened.
Socio Economic:
The NRS social grade tells us the classifications of people for example a doctor would be in the upper middle class which is class a because they are quite wealthy and have a good job with a high income to the family home. The social grade of a person tells us whether they have a job that is considered to be worth a lot to do or no job at all like people who are pensioners or people who depend on the state for their income because they have terms where they can not work, for example single parents may need the extra care because they cant afford to get someone to watch their child while they work and it can be extremely difficult for them to be able to afford the things the child will need, this means that the state will give them child benefits to help them out. My documentary will be aimed at all classes because it will be suitable for anyone over the age of 16 and because it would be on at around 10 oclock at night when children would most likely be asleep so it does not have any influence on them and therefor cannot scare them.
Geo-demographic:
I will aim my documentary at people in larger cities because it is more likely to get more of an audience due to large amounts of population in these cities.
Media Preferences:
People who watch shows like Most Haunted and Ghost Hunters may be interested in my documentary because it is based on the same subject.
Product Preferences:
When people watch TV shows or films sometimes it makes them want to buy products that they use in those shows so maybe people who watch my documentary will be interested in filming footage themselves and buy some of the equipment used.
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